Answer to Question #266552 in Marketing for tupai

Question

   In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer 1

strategy for focusing This method is applied in terms of both cheap cost and providing the highest value. The low-cost focus approach is implemented by meeting the demands of a certain market segment at the lowest feasible cost. Adopting this strategy necessitates Kia Motors lowering costs and utilizing various marketing and advertising tactics to increase sales in the existing client market. To reach sales growth targets while remaining in the same market, the business gives various price cuts and deals, often launches promotional activities, and sells the product in new enticing bundles. When employing this method in a competitive consumer market, aggressive marketing tactics are essential.