Answer to Question #264534 in Marketing for Sahil

Question

In your opinion, which segmentation strategy is adopted by Kia motors ?

Answer 1

Kia Motors is a multinational company which is highly recognized in targeted market segments. Increased competition in an industry forces firms to devise strategies of surviving in the market. Kia Motors is not exceptional as it has faced increased competition that has made it difficult for it to maintain the market leadership and increasing the market share without much effort. For it to remain ahead of the competitors, it has adopted a focus segmentation strategy for marketing its products. This strategy focuses on low cost and giving best value to the customers. Low cost strategy aims at serving a particular market segment with the lowest prices. Kia motors have reduced prices and use various marketing and advertising strategies to increase its sales. The company offers various price discounts and deals, commonly runs the promotional movements and offers the product in new attractive packages to achieve sales growth target while staying in the same market. Aggressive marketing tactics are also required when using this strategy in a competitive consumer market.