Answer to Question #263358 in Marketing for Tarang

Question

2. Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.

Answer 1

Parle G biscuits can be eaten at any time of day. The biscuits have a high nutritional content as well as a great taste. Every production plant maintains strict sanitary standards and carefully selects raw ingredients. Because of their global success, people regard the biscuits as outstanding. The company has released a premium version of its Parle G glucose biscuits. It is a premium quality cookie with chocolate and cashew flavor that was introduced in 2002.