Answer to Question #260358 in Marketing for Sethu

Question #260358

In general, seven positioning methods can be distinguished. Select and discuss two positioning words you believe you would be best suited to the market you have selected for targeting

Expert's answer

1. Competitor approach: This positioning method is most suitable for positioning products in the market; we can use this approach with an implicit or explicit way of reference to other competitors in the market to identify how and why our product is better than others.

2. Price quality approach: price and quality are major factors determining product performance in the market. To position a product, we can justify different price-quality categories of our product in terms of features, suitability, and cost; optimum price in relation to the quality of the product would be the best option to position the product.

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