Answer to Question #260318 in Marketing for ann

Question #260318

1.    A popular shampoo brand in the market is “Smooth and Fragrant Hair All Day”. The brand is position as a fragrance shampoo,currently a very desirable attribute to both men and women. However, consumer preferences and priorities change over time. If for example, five years from now, consumers give more importance to the ability of shampoo to make their hair soft and shiny, how should “Smooth and Fragrant Hair All Day” reposition itself in the market?

Expert's answer

Repositioning in promoting is the process involved with changing the impending market's arrangement or view of a ware to successfully contend on the lookout. For example, smooth and fragrant cleanser ought to think about the escorting variable if the customers change their taste and feelings about the item.

1. The business ought to explore the issue the product was made to settle or change as indicated by the inclination of the shoppers. For instance, the cleanser made to make an aroma in the hair of the buyers should now zero in on how the item can make the hair sparkly.

2. The organization ought to differentiate the purchasers who will be served by the item. The cleanser making organization ought to examine the sort of shoppers who will utilize the item much of the time.

3. The organization ought to understand the issues of the customers and attempt to tackle the issue. For example, if the cleanser that was being created at first just undertaken the fragrance issue, then, at that point, the organization should deliver cleanser which will cause the hair of clients glossy to feel fragrant too.

4. The organization should utilize more clear limited time messages that clarify how the item will tackle their concern.

5. The organization ought to want to get reproach from the shoppers on how the item is serving. This is important in light of the fact that it will make the organization know the spaces of worry about the item and enhance them.

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