Answer to Question #254658 in Marketing for ani

Question

The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.

Answer 1

Market segmentation is one target strategy that KIA motors should adopt. It has the advantages in that it enhances engagement and brand loyalty from customers and is also optimizes costs