Answer to Question #254335 in Marketing for becca

Question

2.3 Describe how the sneaker shack uses a multi-channel distribution system( 2 marks ) and why this is a good system to use( 2 marks)

1.5 As market situations change, the Sneaker shack will have to adjust their prices. provide an example of each of the following price adjustment strategies that the Sneaker Shack could implement or explain why a strategy would not be applicable to the Sneaker Shack(1 mark each )

Answer 1

Question 2.3

The Sneaker Shack competes with all other shoe-cleaning businesses; the difference is that they employ specialist cleaning and repair equipment. Customers will be more loyal to brands that provide a smooth purchase experience. They are seen as being aware of customers' wants, shopping patterns, and digital savvy. Brands may also differentiate themselves through multichannel distribution by focusing on convenience rather than pricing.

Question 1.5

Pricing with discounts and allowances. Reducing costs to encourage customers to do things like pay early or promote the product

Differentiated pricing. Changing pricing to account for variations in consumers, items, or locations