Answer to Question #254272 in Marketing for Jojooii

Question

Identify the 3 primary differences between consumer and business markets.

Answer 1

1. Incorporate marketing, marketers deal with a smaller number of people than in consumer marketing, where they must engage with many people. In most cases, a single employee from one organization is assigned to deal with the other business's concerned employee (client). He is not required to communicate with the entire company.
2. Business marketers interact with intelligent workers, but not every end-user is required to respond respectfully to marketers in the consumer market. Business customers are often well-educated and knowledgeable. Your buyer in the consumer market might be anyone: educated, illiterate, labor, and so on. Marketers for businesses must be well-spoken and polished. They must have a pleasant demeanor and the ability to persuade others.
3. The form of communication used by business marketers must be conscientious. The subject line of emails sent to clients should be appropriate. Clients are less likely to read emails with irrelevant subject lines. Marketers should deliver customized emails in company marketing. In company marketing, bulk SMSes or mass mailers are ineffective. Products can be marketed by advertising, leaflets, brochures, hoardings, or bulk mailers in consumer marketing.