Answer to Question #253545 in Marketing for Lisa

Question

There are many forms of direct marketing that The Sneaker Shack can use. Give a specific example as to how the Sneaker Shack uses each of the following forms: Face to face (1) Direct-mail (1) Cellphone (1) Online (1) 3.2 The Sneaker Shack can make use of four different online marketing domains. 3.2.1 Identify which two (2) domains The Sneaker Shack uses (1 mark each) (2) 3.2.2 Provide a motivation for each by giving specific examples relevant to The Sneaker Shack. (1 mark each) (2) 3.3 Visit The Sneaker Shack website (https://thesneakershack.co.za) and analyse the site according to the seven (7) Cà ƒ ƒ ¢ € ™s of designing an effective website (1 mark each). (In your answer, provide specific examples of what you can (or canà ƒ ƒ ¢ € ™t) see on the site to analyse the site).

Answer 1

The act of directly marketing to potential clients through in-person conversation is known as face-to-face marketing. Meeting a potential customer in person is a fun and productive way to market and sell Sneaker Shack's products since it allows for a more personal connection than can be made through virtual contact.

Any tangible letter you send to clients in the goal of enticing them to patronize your business is known as direct mail marketing. The Sneaker Shack employs postcards with offers, catalogs with merchandise, coupons, nonprofit solicitation letters, and free samples from businesses.

Mobile is a classic direct marketing platform, and now that we have scale, brands can target certain client groups. SMS, MMS, email, interactive voice response (IVR), the Internet, mobile Web, Bluetooth, and applications are all options for getting and keeping in touch with Sneaker Shack's customers.

The Sneaker Shack sent a message through their Twitter account regarding advertising shoes footwear on the social media site Twitter, and the recipients were the internet audience who were recorded as potential purchasers.

3.2.1 Business-to-Business and Business-to-Consumer

3.2.2. The Sneaker Shack uses web marketing to reach out to new business consumers more effectively and save money on purchases. The corporation, on the other hand, offers goods and services to end users via the internet.

3.3 Customers may now purchase from practically everywhere they have an Internet connection, thanks to the Internet's accessibility. This provides The Sneaker Shack with an even better opportunity to develop a website that attracts visitors, appeals to target markets, and provides clients with an unforgettable experience that encourages them to return.

The Sneaker Shack's website is simple to read and navigate, uncluttered, and has a consistent color scheme throughout, which is ideal for the company's marketing strategy. The company maintains white space on the website to aid readability.

The Sneaker Shack's website has the capacity of relaying the message to the customers that their information is safe when using your site is extremely important. For marketing purposes, The Sneaker Shack's website is linked to other sites, both incoming and outgoing. Communication is crucial!! Site-to-user, user-to-site, and two-way communication are all possible on the Sneaker Shack website. This is accomplished by the creation of unique offers for clients, email newsletters, surveys, and contests, as well as the distribution of the company's contact information. Customers are given with text, graphics, sound, and videos on the Sneaker Shack website. The website allows users to communicate with one another. Message boards and live chat are used to do this. Customers of The Sneaker Shack can customize the website to meet their specific requirements. Essentially, you're letting customers to customize and personalize your website. Customers, for example, benefit from the usage of a "My Account" feature and the possibility to change the website's language.