Answer to Question #251808 in Marketing for Hyer

Question

In your opinion and based to what you have learned in the module, is it possible for
a product with no distinct differentiating feature to be successful in the market?
Give examples

Answer 1

The product differentiation is what makes the product stand out from other similar items to gain a competitive advantage, therefore the product is unlikely to be successful without distinguishing features to boost sales. For example, a company can use pricing strategies to differ from other companies by offering lower prices for it is items or discounting and promotions to make more sales and increase market share.