Answer to Question #249170 in Marketing for Jessica

Question

What is interpersonal communication

Answer 1

Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational goals.

There are four basic categories which include; verbal, listening, written, and non-verbal communication. Some of the key elements of interpersonal communication are that; firstly, it involves independent individuals who each have their own motivations, expectations, and interpretations of communication; secondly, it involves self-disclosure or revealing personal thoughts, feelings, and reflections; thirdly, it is rational.

Interpersonal communication in marketing is approached from a perspective that focuses on communication signs. A classification scheme is presented and relevant literature surveyed. Directions for future research are suggested. A significant proportion of marketing communications involves face-to-face interaction.