Answer to Question #245455 in Marketing for thabs

Question

how can modern organisations use missionary selling to their advantage in positioning a new product in the marketplace as well as to induct and educate potential customers about the need to consider such a product

Answer 1

He must describe the product to the possible client, explain how his firm will promote the product through advertising and promotions, discuss the cost and potential profit margins for the customer (if the product is sold), and respond to concerns. He then attempts to close the transaction and place an order.

In pharmaceutics, for example, medical products are not sold directly to patients, but rather indirectly through "detailers" who provide brochures and scientific test results containing information about the product to doctors and other medical practitioners, who then decide whether or not to prescribe the medicine.