Answer to Question #245451 in Marketing for thabs

Question #245451

Critically argue, with contextual examples how modern organizations can use missionary selling to their advantage in positioning a new product in the marketplace as well as to induct and educate potential customers about the need to consider such a product. Your answer should also reflect the importance of establishing relationships within the missionary selling context (where possible, relevant sources are to be used and duly acknowledged).

Expert's answer
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