Answer to Question #244411 in Marketing for Sthando

Question

Identify whether The Sneaker Shack uses the Societal Marketing concept or the
Sustainable Marketing Concept (1 mark). Provide three specific examples to motivate
your answer (3 marks)

Answer 1

Sneaker Shack uses a sustainable marketing strategy. The group of consumers promotes environmentally and socially responsible products and brand values. The consumers also promote green marketing that ensures a healthy lifestyle.