Answer to Question #244406 in Marketing for Sthando

Question

Identify in which phase of the traditional product life cycle The Sneaker Shack is as a
store (brand) (1 mark). Motivate your answer by using the five (5) characteristics of that
phase (5 marks) as well as the five (5) PLC strategies (5 marks) and applying it to The
Sneaker Shack.

Answer 1

For active and footwear-conscious people, The SneakerShack may be a sneaker laundry service. During a 48-hour work period, skilled sneaker-care-technicians will clean your sneakers according to your specifications.