Answer to Question #243666 in Marketing for Bambino

Question

Identify whether The Sneaker Shack uses the Societal Marketing concept or the Sustainable Marketing Concept (1 mark). Provide three specific examples to motivate your answer (3 marks)

Answer 1

Societal Marketing concept.

Examples

• Giving eKasi members a place to interact, collaborate, and buy threads is part of their business plan.
• Sneaker culture is changing, resulting in new prospects for the business
• Sneaker cleaning services have grown in popularity recently, with entrepreneurs opening shops in the suburbs and critical business areas.