Answer to Question #243644 in Marketing for zoo

Question #243644

There are four main types of consumer products and service classifications. Identify which type of consumer product / service classification The Sneaker Shack refers to if it is the first time that someone would consider using their service (1 mark). Motivate your answer by providing examples from The Sneaker Shack and their customers that relate to the marketing considerations of i) consumer buying behavior; ii) price, iii) distribution and iv) promotion (4 marks). (Note no theory should be provided, but only examples from The Sneaker Shack and their consumers based on the case study and the additional information you have seen / read about the company.)

Expert's answer

A convenience product is a consumer item that requires little thought, is routine, is frequently purchased, appeals to a wide target market, and is purchased with minimal forethought by the customer. Over the previous half-century, the sneaker and shoe industry has evolved its own distinct culture. Even if there are more brands and alternatives than ever before, exclusivity remains a crucial role in the market. According to Powell, buyers are still searching for authenticity in their purchases. He stated that in the past, celebrities partnered with shoe manufacturers to produce a product that was directly connected to their life experiences, but that authenticity has been fading in recent years.

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