Answer to Question #243077 in Marketing for Sishi

Question

There are four main types of consumer products and service classifications. Identify which type of consumer product / service classification The Sneaker Shack refers to if it is the first time that someone would consider using their service (1 mark). Motivate your answer by providing examples from The Sneaker Shack and their customers that relate to the marketing considerations of i) consumer buying behaviour; ii) price, iii) distribution and iv) promotion (4 marks). (Note no theory should be provided, but only examples from The Sneaker Shack and their consumers based on the case study and the additional information you have seen / read about the company.)

Answer 1

The classification of goods that the Sneaker Shack distributes can be classified as Shopping products. The products are distributed based on the

 i) consumer buying behavior - the consumer buying behavior for the laundry and footwear from the company. This is dictated by the culture, preferences, and specifications of the customers towards the products that Sneaker Shack distributes.

ii) price

The price of shopping products should be unique and competitive to other firms in the same sector

iii) distribution

This is focused on the type of distribution channel that the company utilizes to move its products to customers. Since shopping products are highly comparable to others from different firms, the Sneaker Shack must utilize the most unique and appropriate distribution channel to remain viable on the market.

iv) promotion

Intensive promotion of shopping products enhances its distribution since it informs customers on the various aspects and features of the products distributed