Answer to Question #243066 in Marketing for HMO

Question

Making use of the chosen brand (Accenture), critically discuss and provide practical applications of the BRAND IDENTITY SYSTEM

Answer 1

Accenture's brand identity system has allowed it to reach approximately 30,000 people in 35 countries, including over 2,000 people in the United States. They want corporations to take a statement on current and widely relevant topics like sustainability, transparency, and fair employment practices, according to 62% of them. Companies may exhibit competitive agility by developing more authentic and profitable relationships with customers via brand identity systems. Shareholders and workers, as well as customers, now own the brand and expect experiences on their terms, as well as the ability to convince others to buy (or not), co-develop products and services, and even function as sales channel partners. Customers provide insights through their words and actions that enable purpose-driven companies to hone their competitive agility. While business leaders, investors, and employees all bring important perspectives and capabilities to a brand's identity, customers provide insights through their words and actions that enable purpose-driven companies to hone their competitive agility.