Answer to Question #241530 in Marketing for Jaylee

Question

Describe a shopping good that you or someone you know purchased. What kind of research did you or that person do before buying the product?

Answer 1

I once purchased a car. Before purchasing the car these are some of the investigations and researches I did about the product. Firstly, I researched on the quality of the product. This is because quality is one of the primary reasons consumers choose to buy a product is that they know it works. It doesn’t matter whether they have come to know the product through demonstration advertising they have seen the results and purchase that brand for the known quality.

Secondly, I researched on customer’s claims about the model of the car. This is because every product in the market has its negative sides. In order to make get the best claims about the product I pursued an independent laboratory to certify product claims and confirm product efficacy. Thirdly, I looked for an innovated car model. Innovation is paramount in keep an audience’s attention and generating new customers.

I also did a research on the safety of the car. I got studies about the safety of the car model from specialized analytical laboratories from Toyota. Lastly, I researched on the competitor comparison of the car from different car manufacturers in order to determine which car manufacturer has a better price.