Answer to Question #237832 in Marketing for Nav

Question

Discuss how Woolworths uses social responsibility and green marketing in its strategy to create clothing from recycled PET bottles.

Answer 1

Woolworths raise awareness of sustainably sourced products to achieve complete zero supply chain deforestation for their high-impact commodities of brand products. Woolworths embrace zero packaging waste to landfill, and all packaging is usually reusable or recyclable. Therefore, that is the marketing strategy by creating clothing from PETT recycled bottles.