Answer to Question #234331 in Marketing for amir sha

Question

1. What’s next for Tesco? Where and how can it grow? Who will it target?

Answer 1

Tesco is now profitable and successful all through the United Kingdom. Anyway, they succeed more by advancing their confidence compensation cards on the grounds that Tesco can get more data about their clients' inclinations. Next for Tesco can focus on creating its presence in developing nations like India and BRICK countries. Such nations are welcome investments from Global retailers and Tesco can successfully succeed in these markets. Tesco can even advantage from unique shopping patter of people in these nations by simplifying customizing its products.

Tesco has established a number of serious success factors which will help in its sustainability and success in the retail business. These factors are closely related to goals, values, and policies that govern its business operations. The success factors will involve the performance of employees, strategic management, leadership, as well as strategies to enhance its operations and delivery of quality customer service. Success factors linked to employees will include customer focus, personal integrity, drive, teamwork, and personal development. Employee integrity will play a vital role in creating trust with customers, which is necessary for customer loyalty.

Tesco will target customers who get middle-income with young children. In addition, it will still target other segments like the people who are more interested in the quality. Therefore Tesco will target people who want something reasonable in terms of quality and price as well.