Answer to Question #233639 in Marketing for KUKU

Question #233639

how does economic factors involved in windhoek lager to penetrate in kwazulu-natal market

Expert's answer

I would choose Namibia Breweries. The company primary product is beer especially the top leading beers as Windhoek Lager, Windhoek Light, Hansa Pilsener and Tafel Lager. As it enters South African market Kwazulu–Natal in Pietermaritzburg, it should be considerate of technology, economic conditions, demographics, and sociocultural forces, political or legal factors. As the marketing strategist, I would advise the company to consider the kind of technology that is used by the other distillers in the market. Secondly, it should consider the sociocultural factors such as how beer is considered in the society of Kwanzulu as that will help them in determining which type of distillation they will engage in that will lure consumers into their brand. Thirdly, legal and related political matters play a bigger role as they act as impediments to entry and operation of the company. This could include tax matters, political swings on beer production and supplies. It should ensure that it adheres to all market regulations. Fourthly, the company should consider consumer behavior as key determinant in any business survival in the market. The demographic factor is critical in establishing the size of market share and focus on luring the larger share to realize more profits.

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