Answer to Question #232146 in Marketing for Dineko

Question #232146

How are you planing on reaching people about the awareness campaign of socio-economic impact of COVID19

Expert's answer

1. Do your research and set goals.

Start planning your awareness campaign by determining its focus. As mentioned above, awareness campaigns are typically either standalone projects or hosted as part of broader national awareness days, months, or weeks.

2. Select the right date for your awareness campaign on socio-economic impact of COVID19.

As with any campaign, you need to allow enough time for your team to plan your awareness strategies and for your audience to thoroughly engage with it. This allows your cause to build momentum over the course of the campaign.

3. Identify and define your audience.

While some awareness campaigns might target a nonprofit’s entire supporter base, this isn’t always the case. You’ll need to consider who you’re hoping to engage now so you can develop the marketing and outreach strategies that will be most effective. Narrowing down your audience segment can help your team better target the message, voice, and specific communication channels of your campaign.

4. Craft your awareness campaign message.

Your awareness campaign should connect back to your overall charitable mission. Research shows that donors who understand and are connected to a nonprofit’s mission have a higher likelihood of completing their donations and staying engaged beyond the single campaign. To create the most effective message, aim your promotional efforts at increasing awareness and excitement with your current donors and a new, wider audience.

5. Host your awareness events.

Once your awareness campaign is underway, you’ll need to have a plan for concluding your outreach and fundraising. Events are a great way to bring your campaign full-circle, thank your donors, and celebrate the milestones from your fundraising efforts.


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