Although a TVC new concept would help in advertising for Pepsi company since it's a form of advertising that promotes products, services, ideas, individuals or organizations via the television medium, as part of their independence day campaign, I would make one whereby a person abandons a photoshoot to join a passing march. To do so, they shed a blonde wig and slips in among a diverse throng of variously-toned participants in a seemingly innocuous protest. Eventually, the person meets an equally innocuous policeman keeping order. They hand him a cold Pepsi, and the crowd of protesters rejoices. “Live for Now,” the spot concludes, topped by the Pepsi brand mark.