Answer to Question #228307 in Marketing for Aamir Shah

Question #228307

Date cookies project

1. 4ps of Marketing 


3. Positioning



Expert's answer
  1. Product- A product refers to any item that intends to satisfy the needs and wants of a target customer. It can be a tangible good, such a clothing item or piece of software, or intangible, like a service or experience (think legal services or a cruise).
  2. Price- First comes the product, and immediately after comes a determination of its value among target audiences. Pricing strategy is an art and a science, in that it involves both market data and careful calculations, as well as skillfully balancing between pricing that is too high or too low, and understanding how skewing either way might damage the brand.
  3. Place- The internet age has introduced new challenges when it comes to reaching your customers. Place refers to providing customers access to the product, and it also calls into play convenience for the customer.
  4. Promotion- Now, how to make an audience aware of the product? Within the framework of the four Ps, promotion refers primarily to marketing communications.

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