Answer to Question #227489 in Marketing for Kay

Question

Elaborate on how websites are used as a point of contact with journalists.

Answer 1

Journalists regularly file multiple pieces a day in today's news cycle, and they need to get to someone right away in that their deadline is in an hour, not a day. As a result, include non-generic contact information on the website, such as a person's name and direct phone number.

Press releases that can be searched. Instead of being used directly, press releases are used as background information. On the other hand, journalists are beat-specific and only want information relevant to their area of expertise when cutting and pasting information into a story.

Multimedia. Downloadable images, graphs, and charts, as well as videos, podcasts, and webinars, can all assist a harried journalist in reaching their deadline. Make sure, however, that the media is appropriate for your company.

Case studies and white papers. Demonstrate your knowledge. Journalists like to talk to experts, and you may demonstrate your organization's knowledge by including white papers or case studies. Do not be put off by the concept; they don't have to be dozens of pages long.

Kit for the media. A news room's principal goal is to gather all of the information that a journalist would require in one location. It's a little redundant, but it's useful.