Answer to Question #226651 in Marketing for Teopolina

Question

Kwazulu –Natal, a coastal South African province, is known for its beaches, mountains

and savannah populated by big game. The safari destination Hluhluwe-iMfolozi Park, in

the northeast, is home to black and white rhinos, lions and giraffes. Durban is an Indian-

influenced harbor city and a popular surfing spot. Cultural villages around the town of

Eshowe showcase the traditions of the indigenous Zulu people. Having mentioned the

few you are also aware of the current political unrest that need to be taken into

consideration.

Assignment One

Select a Namibian company with a specific product of your choice that is entering the

South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you

are required to critically analyze the general environmental factors how they may

influence or help your product to penetrate the said target market.

Answer 1

The selected company is Namibia Breweries Ltd. This is a beer firm that makes a diversity of beer products using raw materials to produce various brands. The company’s main product is Windhoek Lager. It also produces Windhoek Light, Hansa Pilsener and Tafel Lager. The company is entering the South African market Kwazulu-Natal in Pietermaritzburg. As a marketing strategist, I will ensure the following marketing strategic factors are embraced to facilitate the penetration of its beer products in the said target market. I will ensure a quality product, service, and affordable pricing of beer to attract more consumers and win the competition from other related products. Further, I will look into political, legal, technology, economic conditions, demographics, sociocultural forces, political or legal factors. Proper consideration of these factors will ensure better penetration and access to the market thus making beer brands to be accepted by consumers easily.