DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your knowledge of marketing strategy, advise DUNA INCORPORATED on the most appropriate course(s) of action and the implications of any such actions
Conducting a thorough SWOT analysis to understand the strengths, weaknesses, opportunities, and threats is the best course of action. This study is one of the most often used tools for evaluating a company's internal and external surroundings, and it is part of the strategic planning process. A SWOT analysis can be performed on a product, location, industry, or individual. A SWOT analysis aids strategic planning and decision-making by introducing opportunities to the organization and serving as a forward-looking bridge to creating strategic options.
When managers first understand the basic business/strategic challenge or opportunity that their organization has, restructuring is more likely to be successful for DUNA INCORPORATED. Restructuring will be appropriate for addressing the company's specific difficulty, problem, or opportunity. The company will be managed and the numerous impediments to restructuring will be overcome in order to generate as much value as feasible.
Although organizational restructuring aims to improve the efficiency of a company, it can sometimes have negative implications. Before making significant modifications to the DUNA INCORPORATED business structure, you must analyze all of the positive and negative consequences of your decisions. Creating departments to handle previously outsourced duties is one strategy to restructure the corporation. This will entail the hire of a full-time bookkeeper, information technology specialist, human resources manager, and marketing director, among other positions. Employees, unlike contractors, will be at your disposal, with no other employer to answer to, providing you greater control over their work.