Answer to Question #226496 in Marketing for Sosu

Question

QUESTION TWO (2)
DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions. [15 Marks]

Answer 1

DUNA INCORPORATED should

Set a Goal and a Budget-Every business needs a direction. Every marketing campaign needs to start with a goal and a budget.

 Build Your Influence-The most successful marketing campaigns help you achieve the highest ROI. Once you build your influence, you can use many more powerful marketing strategies.

 Champion One Social Channel-With the undeniable potential of social media marketing as a small business marketing strategy, it can be tempting to try and find success on as many social platforms as possible.

Build Rapport through Email-With 59% of marketers claiming that email is their most effective marketing channel for revenue generation, this is one strategy that you don’t want to ignore.

Blog Strategically-When done correctly, starting a blog is one of the absolute best ways to drive targeted traffic to your website.

In fact, marketers that effectively utilize blogs tend to get 67% more leads than those that do not. But that’s only if you’re doing it right.