Answer to Question #226495 in Marketing for Sosu

Question #226495
SOKOI Group has been involved in the production and distribution of shoes and an assortment of leather
products for over 25 years. SOKOI Group has recently decided to diversify its business portfolio and have
invested about $2million dollars in the establishment of a modern hospital and health centre known as the
SOKOI Medical Centre. As the Business Development consultant of this new hospital, explain to the
management of SOKOI Group four (4) ways in which the shoes business differs from the hospital and
healthcare business. Describe four (4) unique strategies you shall adopt in ensuring the operational success of
SOKOI Medical Centre. [15 marks]
Expert's answer

Strategies include

  1. Use consistent healthcare branding.
  2. Evaluate the online patient experience.
  3. Build a responsive healthcare website.
  4. Test site speeds.
  5. Optimize for prospective patients search engine results.
  6. Utilize PPC and display ads for Healthcare Marketing.
  7. Leverage social media (the right way)

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