Answer to Question #226443 in Marketing for francis

Question

Describes three objectives of advertising and give effective examples used by the any identified company 

Answer 1

Brand, product, service, and concept awareness are all boosted by informative advertising. By announcing new products and projects, it can enlighten consumers about the characteristics and benefits of new or existing things. For example, a recent ad aimed at men in their 30s and 40s who are tired of settling is called "Zero Sugar, Zero Compromise." The core idea of the advertisement is that, while maturity entails many compromises, Pepsi Zero Sugar will never ask you to sacrifice taste for health. Pepsi is focusing its efforts on the sugar-free market, which is likely to expand in parallel with other health-conscious trends.

Persuasive advertising, on the other hand, tries to persuade consumers that a company's services or goods are the best, changing people's thoughts and enhancing a company's reputation. Its goal is to encourage clients to switch brands, try a new product, or stick with a current one. "More Than OK," for example, criticized the way Pepsi is frequently eclipsed by Coke, particularly in restaurants. And, thanks to a celebrity production team that included Steve Carell, Lil Jon, and Cardi-B (all of whom amusingly and fiercely substantiated Pepsi's ‘OKness’), their fearlessness in calling people out for trying to undermine Pepsi's quality received a lot of amusement and persuaded a large audience to rethink their own perspective on the soft drink, their fearlessness in calling people out for trying to undermine Pepsi's quality received.

Reminder advertising, on the other hand, works to remind customers of the need for a product or service, as well as the advantages and benefits they will obtain if they purchase it immediately. For instance, Pepsi is kicking things off with a new tagline that encourages people to ignore the skeptics and live their lives without regret. "That's What I Like" is a new campaign from Pepsi, Diet Pepsi, and Pepsi Zero Sugar that will run indefinitely in Pepsi, Diet Pepsi, and Pepsi Zero Sugar advertising.