Answer to Question #226202 in Marketing for Peter Masih

Question

Health and Nutrition Start-Up, Habbit makes consumer debut with a range of innovative
& delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire
family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It
consists of all essential fibers, healthy omega, vitamins and minerals with zero added sugar
to give a super start to your day. Considering that they have entered in consumer market
for the first time, how the brand should be positioned in the market? (10 Marks)

Answer 1

Brand positioning is a marketing approach that helps businesses establish a mental image of how unusual and unique their product is in the eyes of consumers. Market differentiation, for example, is a positioning strategy in which you demonstrate how Habit Super shake is distinctive or offers a distinct advantage to customers over its competitors. This is primarily done in order to get a significant market share before to entering the market. Second, by increasing value: customers should be aware of extra benefits such as necessary fiber. Third, unambiguous brand promotion is necessary to raise consumer knowledge of the product's presence. Fourth, explain how habit super shake will meet the needs of customers: how the product will bridge the gap between customers.