Answer to Question #226142 in Marketing for jahanzaib

Question

Suppose you are Marketing Strategy Manager at XYZ Supermarket. Your Supermarket uses Loyalty cards to maintain their customer’s data like Purchase History, Delivery Information, Contact and Personal Information etc. The Supermarket uses Loyalty card data to send regular promotional and discount offers to relevant customers. The Supermarket planned to launch their own Ready-to-Cook food items. For this purpose, they asked you to prepare predictive analysis of the products to check the sale capability and target audience for these products.

So as a Marketing Strategy Manager, which of the following Data Mining technique will you use for the above mentioned task and why? (Briefly explain in only 2-3 lines)

• Classification
• Association

Answer 1

Classification

The classification data mining technique is suitable for the task because it involves analyzing data attributes to identify the desired characteristics. These data include customer names, purchase frequency, tastes, and other aspects of customer purchasing behavior. The organization can classify and categorize customers based on purchasing behavior to determine marketing content for each customer or category of customers.