Answer to Question #225923 in Marketing for Teopolina Shityeni

Question

Select a Namibian company with a specific product of your choice that is entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market.

Answer 1

Namib Mills is a Namibian company venturing into the South African market; Pasta Polana is one of its best products. As a marketing strategy, I will consider advocating for the following marketing strategies to help the product enter onto Kwazulu-Natal in the Pietermaritzburg market.

1. Product quality- the organization should focus on high-quality product features to attract new market
2. Pricing- it is crucial for the company to consider pricing strategy to meet and exceed market expectations and compete with local competitors. Competition-based pricing such as low price can be helpful in this case
3. Updating digital marketing- the organization consider introducing digital marketing techniques through social media and other marketing platforms to attract new customers and create awareness about the existence of   Pasta Polana