Select a Namibian company with a specific product of your choice that is entering the South African market Kwazulu–Natal in Pietermaritzburg. As a marketing strategist you are required to critically analyze the general environmental factors how they may influence or help your product to penetrate the said target market. (50 marks)
The selected company is Namib Mills. This is a food firm that makes a diversity of food products using raw materials to produce pearl millets. The company’s main product is pasta. The Namib Mills’ pasta is entering the South African market Kwazulu-Natal in Pietermaritzburg. As a marketing strategist, I will ensure the following marketing strategic factors are embraced to facilitate the penetration of pasta in the said target market. I will ensure a quality product, service, and affordable pricing of pasta to attract more consumers and win the competition from other related products. Therefore, these three global marketing strategies will enhance the well-known international appeal of pasta as a product from Namib Mills.