Answer to Question #221193 in Marketing for ramish khan

Question

Questions:1. Evaluate Electrolux’s strategy in light of its vision and the global trends in the household appliance industry.

Answer 1

• To be the best appliance company in the world as measured by its customers, employees and shareholders is what Electrolux envisions.
• Its strategy is based on 4 pillars namely: innovative products, operational excellence, profitable growth and dedicated employees.
• By restructuring of the firm, production efficiency has increased.
• Electrolux is indulged in horizontal integration for integrative growth.
• Their line of ultra-silent products helps prevent noise pollution as their global trends incline towards sustainable products
• In order to produce local variations for different markets, they have followed “same product architecture, differentiated design”.