Answer to Question #218665 in Marketing for keda

Question

1. Explain Market Entry Mode Strategy can Under Armour use to enter the Japanese market.
2. Create a proposed Timeline for Implementation for Under Armour entering the Japanese market.

Answer 1

1. Japanese Business Culture Basics- An appreciation of Japanese business culture and social practices is also useful to establish and maintain business relationships in Japan. Indifference to local business customs conveys the exporter’s lack of commitment or international business experience and may lead to misunderstandings, and lost opportunities. 
2. The Japanese government and Japanese business executives, in turn, highlight the continuous introduction of distribution opening measures in their efforts to appease foreign critics. Globalization has made major inroads in distribution activities of firms, and the burst of Japan's bubble economy and the subsequent Asian crisis have brought major changes to the business environment