Answer to Question #218099 in Marketing for Khile

Question

 Explain why VW was seen as a green company before the emissions 

scandal.

Answer 1

Volkswagen was on a never-ending push to present itself as a responsible environmental steward, with its vehicles at the forefront of the clean energy revolution. Regardless of how hard Volkswagen tries to handle the situation, it is probable that the episode will be remembered as the latest and maybe most egregious case of greenwashing; hence VW was seen to be a green company before emissions 

scandal.