Answer to Question #216559 in Marketing for shani

Question

• example pakistanis are skeptical advertising claims

Answer 1

Skepticism causes consumers to pay less attention to and rely on advertising, resulting in a lower likelihood of purchasing the promoted product in Pakistan. Consumers that are highly dubious have most likely grown cynical over time as a result of multiple contacts in the marketplace that have taught them to doubt advertising claims. Advertisers have devised tactics for reaching out to these skeptics, including emotional appeals that do not require acceptance of informational claims to succeed. The skeptical customers are less fond of advertising, rely on it less, and are more receptive to emotional pleas. Those who are more skeptical of advertising have a negative reaction to it: they dislike it less, believe it is less influential, and do more to avoid it, such as skipping commercials on recorded shows and changing channels during commercials. Skeptical customers are also more likely to need to confirm the validity of advertisements by consulting friends and family members.