Answer to Question #216396 in Marketing for Ahmed Khan

Question

E-commerce business offers a wide variety of business opportunities; assume that you are a project manager. Make a case that would persuade your superiors that going "online" would be a good investment. How n can your company improve the customer experience?

Answer 1

The company can improve the customer experience through

• Creating a clear customer experience vision
• Understanding who your customers are.
• Creating an emotional connection with your customers.
• Capturing customer feedback in real time.
• Using a quality framework for development of your team.
• Acting upon regular employee feedback.