Answer to Question #216380 in Marketing for ismail khan

Question

Coca-Cola is going a new flavor in their Soft Drinks. What do you think how they should Test their product into segments to make favorable customers? Explain your choice with reason. 

Answer 1

Coca Cola is a soft drink brand which appeal mostly to the youth and teenagers. For testing its new flavor, the company can take advantage of this demographic segment of youth and teenagers. In this demographic segment, the company can further test it by talking to youth and teenagers on their required preferences. The Coca-Cola personnel gives potential customers an idea of how their beverages would test. Afterwards, they give a sample of drinks to get the taste so as they can decide on themselves whether the drink is best for them. Once the preferred taste of the soft drinks is identified they can then launch it in the market and will receive total acceptance in the market.