Answer to Question #212508 in Marketing for Shezi

Question

Think of brands that you currently use which your parents also use. Examples may include soap and margarine. Did you think through these purchases as carefully as those influenced by your peers or were these purchases simply the result of following old habits?

Answer 1

A brand that I currently use that was influenced by my parents is a perfume. My parents are huge perfume enthusiasts and their tastes and preferences are glued to one brand. Ever since my childhood experience, they have been using this brand without changing and even if they changed, they continued using the products from the same company. This greatly influenced my decisions when purchasing perfumes as I occasionally find myself purchasing the same brand without questioning my decision to purchase. However, for products that are recommended by friends, I find myself questioning my decisions to purchase them. Not only in perfumes but all products that peers have ever recommended to me. I first ensure that they have used the products and they have achieved better results while using them before I can decide to buy.