Answer to Question #211656 in Marketing for keda

Question

Name a local business in your country and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.

Answer 1

East African Breweries Limited

Is a Kenya-based holding company, which is engaged in the branded alcohol beverage business. The Company is involved in the marketing, production, and distribution of a collection of brands that range from beer, spirits, and adult non-alcoholic drinks. The company can use the exporting strategy to enter the international market. The brewery market is a wide market since at least 50% of every population consumes alcohol, and other non-alcoholic drinks are universal products, therefore, this company has a chance to grow as the market is readily available. The export strategy is a fast entry strategy and it has very low risk.