Answer to Question #211571 in Marketing for Nachiket Pawar

Question

2 Health and Nutrition Start-Up, Habbit makes consumer debut with a range of innovative

& delicious Products. The Habbit Super Shake is a daily nutrition drink for the entire

family. A glass of Habbit Super Shake covers all your essential nutrition requirements. It

consists of all essential fibers, healthy omega, vitamins and minerals with zero added sugar

to give a super start to your day. Considering that they have entered in consumer market

for the first time, how the brand should be positioned in the market? (10 Marks)

Answer 1

Brand positioning is a marketing strategy that helps business people to create a picture in the minds of the consumers of how different and unique their product is. Some of the positioning strategies are Market differentiation where you show how Habit Super shake is different or has added advantage to the consumers as compared to that of his/her rivals. This is mainly done in order to create a good market share before entering into the market. Secondly, through improved value: additional value such as essential fiber should be well known to the consumers. Thirdly, clear advertising about the brand is important: this is to create awareness of the existence of the product among the consumers. Fourthly, explain how habit super shake will solve the needs of the consumers: how the product is giving a solution to the gap among the consumers.