Answer to Question #207228 in Marketing for GOG

Question

SUBJECT : SERVICES MARKETING

Discuss in detail in points with elaboration , how the dimensions of services quality can be used for positioning strategies?

Answer 1

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand reflect their positioning.