Answer to Question #207227 in Marketing for GOG

Question

SUBJECT : SERVICES MARKETING

"In a globalized era service firms face lesser challenges but still some of the service firms fail ". In the light of this statement discuss the any 7 challenges with elaboration and any 6 reasons of their failure. Elaborate some of your proposals to overcome such challenges.

Answer 1

Challenges faced by service firms are:

·        Maximizing billable hours.

·        Hiring and training.

·        Acquiring new clients.

·        Planning for ongoing demand.

. Waiting for client payments