Answer to Question #205855 in Marketing for Lewis Phiri

Question

ASSIGNMENT 1

Planning plays an important role in establishing organization’s growth and hence every organization be it a profit or nonprofit seeking one need to carry out this very important task. Putting this into consideration, discuss what marketing planning is, stating its contents and its process. You should also discuss the barriers to the implementation process.

[6-7 typed pages ]

Answer 1

Marketing planning is a practice that contains studying current situation and statistics about marketing openings, forecasting and establishing planning premises, selecting target market(s), determining marketing objectives, designing and developing marketing strategy or courses.