Answer to Question #203770 in Marketing for yoga

Question

Company X has a dominant share in the Indian Sauce market and also owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Indian as well as western snack foods. The company introduced ‘Tomi-Imli’, a anew tomato sauce with tamarind and tangy spices. The product is targeted at children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?

Answer 1

As marketing manager, the next step during the launch involves promotion of the product. This can be done through offering samples at restaurants and supermarkets or other retail stores that will be selling the sauce. Promotion can also be done through advertising on television and on social media platforms. There can also be merchandise such as bowls, food tins, or a bottle or jar for storing the sauce in. The launch day can have a series of activities and or games suited to attract teenagers around the ages of 14 and above. 

Test marketing can be done by evaluating the number of sales made. There should also be an atmosphere that encourages immediate feedback from the market on the tomato sauce. For example, at the sample tables the servers should be able to get a response from those who taste the sauce. Most importantly, there can be a small-scale launch in a selected area to test out the response and to find out what can be done better before having an official, larger launch.