Answer to Question #203385 in Marketing for Joseph

Question #203385

Explain in details the Marketing planning process

Expert's answer

The marketing planning process is the systematic approach for the marketing goals, strategy, and implementation tactics. However, the marketing planning process involves steps such as understanding the business goal, clearly define your target clients, position your brand in the marketplace, define and clarify your intended services, identify marketing techniques, identify the required resources, tools skills, and infrastructures, document the operation schedules, and budgets.

1. Understanding the business goal

The company should begin with setting the precise purpose and objectives of the business which will drive employees towards the achievements.

2. Define your target clients.

The business management should fully understand their anticipated customer's needs and priorities before starting the business and also involve clients in the business decision making, to understand their customer's preferences.

3. Position your brand in the marketplace.

The brand should be unique, most required, and attractive to the customers to win the market advantage.

4. Define and clarity your intended serv


The customer's needs and priorities keep on changing from time to time. Therefore, the organization can develop a competitive advantage by evolving its services regularly to meet customer needs.

5. Identify marketing techniques.

After understanding your target audience's needs and how they perceive your information about the products. The management of can, therefore, identify the preferred channels that will be visible and accessible to all target customers based on their fundamental factors including financial, level of education among others.

6. Identify the most recent tools, skills, and infrastructures.

The company needs new strategies, tools, and infrastructures to make developmental changes. The common advanced methods include websites, marketing automation, marketing collateral, social media, videos among others.

7. Document your operational schedule and budget.

The organization should record and keep the progress information for future references to track the achievement against timeline and deadline of the project

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